Skip to main content

Corporate philosophy

Our Vision

“We offer the most successful engine systems in the world” – that is our vision. In 1864, DEUTZ was the first engine manufacturer in the world, and we want to continue to lead in the future when it comes to customer value, quality and technology as well as system and service solutions for the engine – and of course also in the market.

As the leading independent supplier in the premium segment, we want to be the innovations leader in technology geared to market requirements. We aim to not only provide engines to our customers, but complete systems solutions and comprehensive services. The name DEUTZ will remain the synonym for quality in the future. Our goal is to offer our customers the best cost-benefit ratio and generate the greatest customer satisfaction with our products and services.

Our Mission

Since its foundation in the year 1864, DEUTZ has stood for pioneering spirit, passion and innovative power. From the time we first invented the internal combustion engine we‘ve been improving it day by day.

We are the forerunner in the development of environmentally-friendly and efficient drive technologies. Our customer-specific solutions provide lasting quality and reliable power with economical overall costs.

Together with our partners, we are already developing today the technologies for the requirements of tomorrow.

DEUTZ – the engine company.
We set standards and shape the future.

For more than 150 years innovations have characterised the company history of DEUTZ, that‘s only natural since developing forward-looking technologies is our passion.

Innovative companies determine the technological standards for the future and provide the impetus for progress. They arouse their employees‘ enthusiasm and willingness for change and consequently  already lay the foundation today for the ideas of tomorrow.

Innovations mean renewal. They make profitable growth possible and act as the convincing argument for the investors.

These days, the pursuit of innovation is one of the basic values which directs our daily work. Along with that, we focus both on our products and services, which we are continuously developing further, as well as on our processes and our organisation, which are also subject to continuous improvement.

Working in close co-operation with our customers and suppliers, those workable and lasting solutions emerge which bring us closer to our vision step by step.

The DEUTZ brand has always been linked to quality. Quality according to our understanding means getting something right at the right time instead of eliminating faults afterwards.

For us, quality is the fulfilment of defined requirements for products, services and processes in the sense of a comprehensive quality management. This “Total Quality Management (TQM)” doesn‘t stop at our company gates, on the contrary we are also intensively involved with the quality of our suppliers and sales partners.

Thus the proverbial DEUTZ quality is for us one of the most important factors in winning new customers and strengthening customer loyalty.

Success is our engine. Quality, leadership in technology and in the market and last but not least enduring, sustainable profitability are the goals we are striving towards.

One thing, we discovered right away: success of our customers is our success, and our success is measured by the success of our employees.

Therefore we encourage our employees to be successful, by a thorough education and training programme, as well as by lean and highly efficient processes.

Ultimately success is the best motivator for our employees, suppliers, customers and investors and secures our future as an independent provider of engine systems.

Trust is the basis for each and every business relationship. Our customers must place their trust in us just as our investors do.

That’s why we are striving hard: to safeguard the reliability of our products, the consistency of our processes, and our company’s sustainability for the future, as well as to improve ourselves.

In order to succeed in all these points, we also have to place our trust: in the regulatory framework of our business, in the quality of our suppliers and in our employees’ competence and sense of responsibility.

Trust doesn‘t mean to leave it to chance, but rather to continue to research, to examine and to question until the risks are calculable.

We take responsibility: for our decisions, for our transactions, for our products and services – towards our customers and investors, towards our environment and towards the society in which we live.

Taking responsibility means for each one of us to anticipate the conseq uences of our own actions, to preserve resources, as far as possible, and to observe the laws and guidelines, since compliance is not a buzzword for us – it is the guiding principle for our daily business.

However, responsibility also means that we require responsibility from all of those who work for or with us – our sales partners just as well as our suppliers.