HAT-TRICK OF GOLD FOR DEUTZ AT GERMAN MARKETING AWARDS.
DEUTZ HAS WON THREE GOLD GERMAN STEVIE® AWARDS IN RECOGNITION OF ITS ONLINE COMMUNICATIONS FOR THE CONEXPO 2020 FLAGSHIP TRADE FAIR.
CONEXPO and Las Vegas: normally this would involve talking with customers and other visitors at the DEUTZ stand. But in 2020, the year of the pandemic, everything was different. The number of delegates expected at the leading international trade fair in March 2020 had suddenly dropped sharply due to travel warnings – and with it the chance to meet and talk in person.
DEUTZ was quick to react and launched a new form of live online communication called DEUTZ Daily that began on only the second day of CONEXPO.
The Company worked with the popular US influencer Dirt Monkey to make sure that virtual trade fair visitors wouldn’t miss out on the highlights of the DEUTZ experience. In the space of just a few hours, it was able to reach more than half a million of his followers. Just under a year later, DEUTZ won three gold awards at the 2021 German Stevie® Awards for this outstanding example of online communication, coming out on top in the categories Online Crisis Communication, Community Engagement, and Influencer Management.
“We are immensely proud of our treble. Winning three gold 2021 German Stevie® Awards reinforces our commitment to offering our customers made-to-measure solutions and the best possible service and added value. With this in mind, we are digitizing both our communications and, increasingly, our service offering,” says Michael Wellenzohn, member of the DEUTZ Board of Management responsible for sales, marketing, and service. Only a year earlier, DEUTZ had won gold and bronze at the 2020 German Stevie® Awards for its ELECTRIP marketing campaign.