MODULAR PRODUCT KIT PRINCIPLE
DEUTZ is repositioning its drive system portfolio and will be offering a modular range of different technologies in the future. The new modular product kit makes it possible for diesel, gas, hybrid and electric drive systems to be individually configured and fitted precisely.
The goal of the modular product strategy by DEUTZ is to be able to react more flexibly and faster to technological developments. The benefit of modularization is reflected in a reduction of design and development expenditures while ensuring a shorter “time to market”. In a modular world, only the relevant components or modules that are subject to technological advancement are adjusted – not the entire system.
Marco Herre, Head of Global Product Management & Business Development at DEUTZ, explains: “Our approach can also be transferred to the demands of our customers. The drive system is part of, or rather a module of the overall system of the customer application. With the modular product kit, we offer the required flexibility that is necessary to be able to respond quickly to changing market requirements for drive systems.”
The entry into modularity is no longer selected by the engine, but by the customer’s required power class in kilowatts. In the chosen performance class, the customer can select his favorite drive system technology from the modular product kit of diesel, gas, hybrid and all-electric drive systems. If market requirements change, DEUTZ customers can quickly switch to a different drive system technology. Not only do companies become more flexible and faster, they can also calculate the risk of changing market demands more easily.
Furthermore, the modular product kit is not limited to a choice between different drive system concepts. Another supplement will be so-called “kits”, which are application- specific. Cooling kits, dust kits or specific kits for agricultural applications are already being planned.